The Web Design will develop the skills and knowledge for ‘Front End’ online publishing. Students will gain knowledge of screen based communication and work flows in various industry applications. The program will cover interface design, rich media design, online brand creation and graphics optimization.
What is the Web Designing?
Web design is the skill of presentations of content that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.
Web design is similar to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today’s world.
The process of designing Web pages, Web sites, Web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography.
Now a days following technology combination is being used in order to design a website:
Markup languages (such as HTML, XHTML and XML)
- Style sheet languages (such as CSS and XSL)
- Server-side scripting (such as PHP and ASP)
- Database technologies (such as MySQL)
- Multimedia technologies (such as Flash and Silver light)
For the typical web sites, the basic aspects of design are:
- The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
- The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
- The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
- The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.
Web pages and Web sites can be static pages, or can be programmed to be dynamic pages that automatically adapt content or visual appearance depending on a variety of factors, such as input from the end-user, input from the Webmaster or changes in the computing environment (such as the site’s associated database having been modified).
With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.